Home » Steve Jobs Quotes on Success and Passion

Steve Jobs Quotes on Success and Passion

“ Deciding what not to do is as important as deciding what to do. ”- Steve Jobs

“ I’m not dismissing the value of higher education; I’m simply saying it comes at the expense of experience. ”- Steve Jobs

“ When you grow up, you tend to get told that the world is the way it is, and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life. Have fun, save a little money. That’s a very limited life. Life can be much broader, once you discover one simple fact, and that is everything around that you call life was made up by people who were no smarter than you. And you can change it. You can influence it. You can build your own things that other people can use. Once you learn that, you’ll never be the same again. ”- Steve Jobs

“ Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could. ”- Steve Jobs

“ Life can be much broader once you discover one simple fact — everything around you that you call life was made up by people that were no smarter than you. ”- Steve Jobs

“ Start small, think big. Don’t worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. Put a ding in the universe. ”- Steve Jobs

“ To go forward you have to leave something behind ”- Steve Jobs

“ The only way to be truly satisfied is to do what you believe is great work ”- Steve Jobs

“ Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about. ”- Steve Jobs

“ It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do. ”- Steve Jobs

“ If you define the problem correctly, you almost have the solution. ”- Steve Jobs

“ But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. ”- Steve Jobs

“ Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves ”- Steve Jobs

“ Newsweek Interview on October 14, 2006. “Steve Jobs Legacy: His Stanford University Address & More Great Quotes” by, www.thedailybeast.com. October 07, 2011. ”- Steve Jobs

“ You have to trust that the dots will somehow connect in your future… The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it… Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. ”- Steve Jobs

“ Do not try to do everything. Do one thing well. ”- Steve Jobs

“ You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to sell it. ”- Steve Jobs

“ My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits were the motivation. ”- Steve Jobs

“ I’m one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did. ”- Steve Jobs

“ I sat in a garage and invented the future. ”- Steve Jobs

“ Without death there would be very little progress. ”- Steve Jobs

“ I was at Reed [College] for only a few months. My parents intended for me to stay there for all four years but I decided that college wasn’t right for me. I had no idea what I wanted to do I didn’t see how college was going to help me. ”- Steve Jobs

“ Follow your heart, but check it with your head. ”- Steve Jobs

“ Learn continually – there’s always “one more thing” to learn! ”- Steve Jobs

“ You’ve got to find what you love. And that is as true for your work as it is for your lovers. ”- Steve Jobs

“ Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. ”- Steve Jobs

“ I end up not buying a lot of things, because I find them ridiculous. ”- Steve Jobs

“ Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires. ”- Steve Jobs

“ We don’t settle for anything less than excellence. ”- Steve Jobs

“ If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow. ”- Steve Jobs

“ I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance. ”- Steve Jobs

“ Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you. ”- Steve Jobs

“ You’ll see more and more perfection of that – computer as servant. But the next thing is going to be computer as a guide or agent. ”- Steve Jobs

“ I’m one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline. ”- Steve Jobs

“ The real art is knowing what to leave out, not what to put in. ”- Steve Jobs

“ Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. ”- Steve Jobs

“ A brand is simply trust. ”- Steve Jobs

“ In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you. ”- Steve Jobs

“ Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service. ”- Steve Jobs

“ Pursue your dreams and see the opportunities in life’s setbacks. ”- Steve Jobs

“ It’s not a faith in technology. It’s faith in people. ”- Steve Jobs

“ Focusing is about saying No. ”- Steve Jobs

“ We all have a short period of time on this earth-We probably only have the opportunity to do a few things really great and do them well. None of us has any idea how long we’re going to be here nor do I, but my feeling is I’ve got to accomplish a lot of these things while I’m young. ”- Steve Jobs

“ I’m the only person I know that’s lost a quarter of a billion dollars in one year. It’s very character-building. ”- Steve Jobs

“ I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life! ”- Steve Jobs

“ We do not say anything about future products. We work on them in secret, then we announce them. ”- Steve Jobs

“ The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. ”- Steve Jobs

“ Some mistakes will be made along the way. That’s good. Because some decisions are being made along the way. We’ll find the mistakes. We’ll fix them. ”- Steve Jobs

“ If it could save a person’s life, could you find a way to save ten seconds off the boot time? If there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year people would save, which was the equivalent of at least one hundred lifetimes saved per year. ”- Steve Jobs

“ Most people do not ever pick up the phone. They never ask, and that is what separates the people that do things from the people that just dream about them. You have to act, and you have to be willing to fail. You have to be willing to crash and burn, because if you are afraid of failing, you will not get very far. ”- Steve Jobs

“ Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them. ”- Steve Jobs

“ I don’t really care about being right, I just care about success. I don’t mind being wrong, and I’ll admit that I’m wrong a lot. It doesn’t really matter to me too much. What matters to me is that we do the right thing. ”- Steve Jobs

“ Without passion, any rational person would give up! ”- Steve Jobs

“ If a user is having a problem, it’s our problem. ”- Steve Jobs

“ The most precious resource we have is time. ”- Steve Jobs

“ Believe things will work out. How was I ever to know that the girl who broke my heart in university would lead to my soulmate? How was I to know that the ‘dream job’ I was rejected from out of college would lead me to a year of entrepreneurship and adventure in Spain? How was I to know that taking a miserable job back in the states would be just the push I needed to vow to never do something I wasn’t passionate about again? Everything works out. I mean everything. As long as you believe it will. When you do, you will find the silver lining. That will take you to the next level. ”- Steve Jobs

“ You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. ”- Steve Jobs

“ Creativity comes from spontaneous meetings, from random discussions. ”- Steve Jobs

“ Innovation distinguishes between a leader and a follower. ”- Steve Jobs

“ The Japanese have hit the shores like dead fish. They’re just like dead fish washing up on the shores. ”- Steve Jobs

“ Details matter, it’s worth waiting to get it right. ”- Steve Jobs

“ You have to have a lot of passion for what you do… because if you don’t, any rational person would give up. ”- Steve Jobs

“ If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have to win. ”- Steve Jobs

“ Focus and simplicity…once you get there, you can move mountains. ”- Steve Jobs

“ The minute that you understand that you can poke life and actually something will pop out the other side, that you can change it, you can mold it. That’s maybe the most important thing. It’s to shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it. I think that’s very important and however you learn that, once you learn it, you’ll want to change life and make it better, cause it’s kind of messed up, in a lot of ways. Once you learn that, you’ll never be the same again. ”- Steve Jobs

“ I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That’s had a big impact on my work. ”- Steve Jobs

“ It’s not about charisma and personality, it’s about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry. ”- Steve Jobs

“ You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out. ”- Steve Jobs

“ Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. ”- Steve Jobs

“ Your work is going to fill a large part of your life… so love what you do. Your time is limited. Don’t waste it. ”- Steve Jobs

“ You can’t connect the dots looking forward; you can only connect them looking backwards. ”- Steve Jobs

“ Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. ”- Steve Jobs

“ Your customers dream of a happier and better life. Don’t move products. Instead, enrich lives. ”- Steve Jobs

“ Technology alone is not enough. ”- Steve Jobs

“ When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers. ”- Steve Jobs

“ Intuition is a very powerful thing, more powerful than intellect. ”- Steve Jobs

“ The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the same way that people can. ”- Steve Jobs

“ What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds. ”- Steve Jobs

“ Manage the top line: your strategy, your people, and your products, and the bottom line will follow. ”- Steve Jobs

“ You cannot mandate productivity, you must provide the tools to let people become their best. ”- Steve Jobs

“ By honoring the lives of those we admire, we make our own values known. ”- Steve Jobs

“ You‘ve got to start with the customer experience and work back toward the technology – not the other way around. ”- Steve Jobs

“ People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page. ”- Steve Jobs

“ My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time. ”- Steve Jobs

“ You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. ”- Steve Jobs

“ Ask for feedback from people with diverse backgrounds. Each one will tell you one useful thing. If you’re at the top of the chain, sometimes people won’t give you honest feedback because they’re afraid. In this case, disguise yourself, or get feedback from other sources. ”- Steve Jobs

“ If you ask who are the customers of education, the customers of education are the society at large, the employers who hire people, things like that. But ultimately I think the customers are the parents. Not even the students but the parents. The problem that we have in this country is that the customers went away. The customers stopped paying attention to their schools, for the most part. ”- Steve Jobs

“ Shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it. ”- Steve Jobs

“ Fear of failure falls away in the face of death. ”- Steve Jobs

“ Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. ”- Steve Jobs

“ Innovation is the ability to see change as an opportunity – not a threat ”- Steve Jobs

“ Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products… We trust as a consequence of that, people will like them, and as another consequence, we’ll make some money. But we’re really clear about what our goals are. ”- Steve Jobs

“ People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things. ”- Steve Jobs

“ I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next. ”- Steve Jobs

“ It isn’t the consumers’ job to know what they want. ”- Steve Jobs

“ You can tell a lot about a person by who his or her heroes are. ”- Steve Jobs

“ The things I’ve done in my life have required a lot of years ”- Steve Jobs

“ Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. ”- Steve Jobs

“ To follow the path that others have laid before you is a reasonable course of action; therefore all progress is made by unreasonable men. ”- Steve Jobs

“ Companies must have a noble cause, and it’s the leaders job to transform that noble cause into such an inspiring vision, that it will attract the most talented people in the world to want to join it. ”- Steve Jobs

“ Excerpts from an Oral History Interview with Daniel Morrow: “Advice for Future Entrepreneurs”, americanhistory.si.edu. April 20, 1995. ”- Steve Jobs

“ We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world. ”- Steve Jobs

“ I want to make a dent in the universe. ”- Steve Jobs

“ Life can be much broader. You can embrace it, change it, improve it, make your mark upon it. ”- Steve Jobs

“ It’s not the tools that you have faith in – tools are just tools. They work, or they don’t work. It’s people you have faith in or not. Yeah, sure, I’m still optimistic I mean, I get pessimistic sometimes but not for long. ”- Steve Jobs

“ The important point is to not just follow your passion but something larger than yourself. ”- Steve Jobs

“ The journey is the reward ”- Steve Jobs

“ It’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing. ”- Steve Jobs

“ The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient. ”- Steve Jobs

“ We have always been shameless about stealing great ideas. ”- Steve Jobs

“ The best way to create value in the 21st century is to connect Creativity with Technology ”- Steve Jobs

“ Overnight success stories take a long time. ”- Steve Jobs

“ Strategy is figuring out what not to do. ”- Steve Jobs

“ Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path. ”- Steve Jobs

“ If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you. ”- Steve Jobs

“ Sometimes life hits you in the head with a brick. Don’t lose faith. ”- Steve Jobs

“ To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. ”- Steve Jobs

“ We don’t have a good language to talk about this kind of thing. In most people’s vocabularies, design means veneer… But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation. ”- Steve Jobs

“ ‎Experts are clueless. ”- Steve Jobs

“ Do you create anything, or just criticize others work and belittle their motivations? ”- Steve Jobs

“ In most cases, strengths and weaknesses are two sides of the same coin. A strength in one situation is a weakness in another, yet often the person can’t switch gears. It’s a very subtle thing to talk about strengths and weaknesses because almost always they’re the same thing. ”- Steve Jobs

“ The most powerful person in the world is the story teller. ”- Steve Jobs

“ You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on. ”- Steve Jobs

“ If you don’t have a passion, you’ll give up. ”- Steve Jobs

“ To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that’s how I think. ”- Steve Jobs

“ Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. […] It’s not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. […] You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential. ”- Steve Jobs

“ Educational, Loyal Customers, Satisfaction ”- Steve Jobs

“ Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. ”- Steve Jobs

“ We don’t believe it’s possible to protect digital content. What’s new is this amazingly efficient distribution system for stolen property called the Internet– and no one’s gonna shut down the Internet. And it only takes one stolen copy to be on the Internet. And the way we expressed it to them is: Pick one lock–open every door. It only takes one person to pick a lock. Worst case: Somebody just takes the analog outputs of their CD player and rerecords it– puts it on the Internet. You’ll never stop that. So what you have to do is compete with it. ”- Steve Jobs

“ YouTube Chanel “Silicon Valley Historical Association”/ “From the Documentary Film Steve Jobs: Secrets of Life”, www.youtube.com. October 6, 2011. ”- Steve Jobs

“ I was worth about over a million dollars when I was 23 and over ten million dollars when I was 24, and over a hundred million dollars when I was 25 and… it wasn’t that important — because I never did it for the money. ”- Steve Jobs

“ Design is not just what it looks like and feels like. Design is how it works. ”- Steve Jobs

“ That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. ”- Steve Jobs

“ Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things into what you’re doing. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world. ”- Steve Jobs

“ You’re already naked. There is no reason not to follow your heart. ”- Steve Jobs

“ When you have feelings like sadness or anger about your cancer or your plight, to mask them is to lead an artificial life. ”- Steve Jobs

“ If you’re afraid of failing you won’t get very far ”- Steve Jobs

“ Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them. ”- Steve Jobs

“ Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply. ”- Steve Jobs

“ That’s what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That’s what I want Apple to be. ”- Steve Jobs

“ Unfortunately, people are not rebelling against Microsoft. They don’t know any better. ”- Steve Jobs

“ Somewhere between the janitor and the CEO, reasons stop mattering. ”- Steve Jobs

“ You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest. ”- Steve Jobs

“ Ad campaigns are necessary for competition. But good PR educates people; that’s all it is. ”- Steve Jobs

“ Do your best at every job. Don’t sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence. ”- Steve Jobs

“ Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use. ”- Steve Jobs

“ Don’t be afraid, you can do it. ”- Steve Jobs

“ Quality is more important than quantity. One home run is much better than two doubles. ”- Steve Jobs

“ Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me. ”- Steve Jobs

“ If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away. ”- Steve Jobs

“ Don’t be trapped by dogma — which is living with the results of other people’s thinking. ”- Steve Jobs

“ Innovation is saying ‘no’ to 1,000 things. ”- Steve Jobs

“ A small team of A+ players can run circles around a giant team of B and C players. ”- Steve Jobs

“ You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve. ”- Steve Jobs

“ You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently. ”- Steve Jobs

“ At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes. Everyone here has the sense that right now is one of those moments when we are influencing the future. ”- Steve Jobs

“ Excellence, Acting, Consciousness ”- Steve Jobs

“ For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through. ”- Steve Jobs

“ The difference between the best worker on computer hardware and the average may be 2 to 1, if you’re lucky. With automobiles, maybe 2 to 1. But in software, it’s at least 25 to 1. The difference between the average programmer and a great one is at least that. The secret of my success is that we have gone to exceptional lengths to hire the best people in the world. And when you’re in a field where the dynamic range is 25 to 1, boy, does it pay off. ”- Steve Jobs

“ It’s not the consumers’ job to figure out what they want ”- Steve Jobs

“ Everyone here has the sense that right now is one of those moments when we are influencing the future. ”- Steve Jobs

“ Older people sit down and ask, ‘What is it?’ but the boy asks, ‘What can I do with it?’. ”- Steve Jobs

“ I’m an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals. ”- Steve Jobs

“ My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person, they’re done by a team of people. ”- Steve Jobs

“ Don’t let the noise of others’ opinions drown out your own inner voice. ”- Steve Jobs

“ The were good times, there were hard times, but there were never bad times ”- Steve Jobs

“ When you start looking at a problem and it seems really simple, you don’t really understand the complexity of the problem. Then you get into the problem, and you see that it’s really complicated, and you come up with all these convoluted solutions. That’s sort of the middle, and that’s where most people stop… But the really great person will keep on going and find the key, the underlying principle of the problem – and come up with an elegant, really beautiful solution that works. ”- Steve Jobs

“ Innovation is the only way to win. ”- Steve Jobs

“ The most important decisions you make are not the things you do, but the things you decide not to do. ”- Steve Jobs

“ Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. ”- Steve Jobs

“ Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction. ”- Steve Jobs

“ Great things in business are never done by one person, they’re done by a team of people. ”- Steve Jobs

“ Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. ”- Steve Jobs

“ Don’t just live a life; build one. ”- Steve Jobs

“ For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something. ”- Steve Jobs

“ Whatever you do, you must never let the voice in your head control the brain in your heart. ”- Steve Jobs

“ Everybody in this country should learn how to program a computer, because it teaches you how to think. ”- Steve Jobs

“ My job is to not be easy on people. My job is to make them better. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects. And to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be. ”- Steve Jobs

“ When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. ”- Steve Jobs

“ Life is about creating and living experiences that are worth sharing. ”- Steve Jobs

“ Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently – they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do. ”- Steve Jobs

“ You know we’re constantly taking. We don’t make most of the food we eat, we don’t grow it, anyway. We wear clothes other people make, we speak a language other people developed, we use a mathematics other people evolved and spent their lives building. I mean we’re constantly taking things. It’s a wonderful ecstatic feeling to create something and put it into the pool of human experience and knowledge. ”- Steve Jobs

“ When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. ”- Steve Jobs

“ It takes a lot of hard work to make something simple. ”- Steve Jobs

“ We’ve got to make the small things unforgettable. ”- Steve Jobs

“ We believe people with passion can change the world for the better. That’s what we believe. And we believe that those people who are crazy enough to think they can change the world are the ones that actually do. ”- Steve Jobs

“ Your time on this earth is limited, don’t live someone else’s life, live by your vision. ”- Steve Jobs

“ When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. ”- Steve Jobs

“ If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. ”- Steve Jobs

“ the people who are crazy enough to think they can change the world are the ones who do. ”- Steve Jobs

“ The storyteller sets the vision, values and agenda ”- Steve Jobs

“ Let’s go invent tomorrow instead of worrying about what happened yesterday. ”- Steve Jobs

“ The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people. ”- Steve Jobs

“ Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them. ”- Steve Jobs

“ Each dream you leave behind is a part of your future that will no longer exist. ”- Steve Jobs

“ Everything is based on a simple rule: Quality is the best business plan, period. ”- Steve Jobs

“ My job is to make the whole executive team good enough to be successors, so that’s what I try to do. ”- Steve Jobs

“ If you live each day as it was your last, someday you’ll most certainly be right ”- Steve Jobs